After spending several hours walking around the high street, being bombarded by flawless, photo-shopped images, it’s not hard to feel a little perplexed and jaded, as you think to yourself… what on earth is going on?

Or maybe you’re so used to it now, you just shrug and raise an eyebrow, as you pull your child along, while both of you pass image after image of advertisements, usually featuring unrealistic, sexualized images of women. Sometimes subtle, other times not so subtle at all.

In shops, in magazines, we’re fed standards of digital beauty, which are not easy to meet, unless we obsess, stress and use up our valuable time and energy to do so – time and effort we could instead spend productively, doing what we love and enjoy… things that might actually advance us on our path as wo/men, change the world for the better, and bring us a much deeper sense of inner respect and fulfillment – than trying to look like a surgically enhanced pin up girl.

Yet so many women have felt the pressure to fit this kind of ‘ideal’ …fed these kind of images day after day, it’s not hard to occasionally loose sight, that what is truly beautiful and attractive in a person, is not just the appearance of their body, or what brand of clothing they wear.

True beauty is a person’s sense of self worth, inner well-being and happiness …alongside their presence, passion, gifts and joy.

But by way of distraction, society’s obsession of ‘keeping up appearances’, can actually weaken our dedication, as a race, to what we’re actually here to do.

And what we are all here to do, is fulfill our Souls calling.

Our Soul’s calling is NOT to obsess over the pictures in the media and spend our life on worry, because we don’t live up to them.

It is not to obsess about making ourselves attractive for the benefit of those who can not see value beyond the body and appearances alone.

Your soul’s calling is to unashamedly live your life with joie de vivre, gusto and passion, in a way that is uniquely fulfilling to your life, regardless of what you look like, or how you might outwardly appear.

Regardless of what others think of, or may judge you to be.

I’m not saying don’t make any effort to look and feel nice – it’s important to look presentable for yourself – to take care of your bodies health and well-being, and to feel beautiful inside and out.

But when looks and beauty become an obsession, in a way that causes stress and worry, at the expense of living a happy, carefree life, at the detriment of going out into the world to fulfill your higher purpose… then it’s maybe time reconsider our priorities as wo/men, about what makes our self, our society, and our life a truly fulfilling and beautiful experience.